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$30.16The Story
Accessible, relevant, and realistic: the complete resource for students seeking a streamlined introduction to marketing theory and practice. Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights.
Description
Accessible, relevant, and realistic: the complete resource for students seeking a streamlined introduction to marketing theory and practice. Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights.
